NOTE: Logo design created while an employee of Habitat for Humanity, not by Words by Design
![](https://cdn.myportfolio.com/790726e061acc84a0caf5f5e1832f588/85c86f16b9bdd04ba25e7847_rw_1920.jpg?h=0909b90c447d9f8f8e6780d192e83572)
Our final refreshed logo design, bringing in the elements of housing, partnership and a subtle reference to the Christian roots of the organization
![](https://cdn.myportfolio.com/790726e061acc84a0caf5f5e1832f588/4be895900579d3635be0e593_rw_600.jpg?h=2215ec3305a68d064ee7b7a675fc61a6)
Our task was to unify nearly 3,000 local affiliate identities into one consistent brand
![](https://cdn.myportfolio.com/790726e061acc84a0caf5f5e1832f588/ca70711a3b3b67fead39a243_rw_600.jpg?h=76cf0d6e6603a09db37cec578f885485)
Our research examined public perception, queried local affiliates, dellved into color theory and cultural considerations
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The resulting system allowed for signature lines, thus differentiating local affiliates while maintaining a global brand
![](https://cdn.myportfolio.com/790726e061acc84a0caf5f5e1832f588/1c3d091ecece7def72bc09e9_rw_600.jpg?h=3e12abdbf5c3203e2c3496869435f935)
Our brand manual was designed to be easily used and understood by designer and lay person alike
![](https://cdn.myportfolio.com/790726e061acc84a0caf5f5e1832f588/29d5abfade2b8917622e9d8b_rw_600.jpg?h=f870491d4ad6bc51165ec2e154a538ed)
We developed guidelines for special events and translations, ensuring consistency in all
![](https://cdn.myportfolio.com/790726e061acc84a0caf5f5e1832f588/64f8a1331e16c286bb4f2884_rw_600.jpg?h=41b320fb918542295ac93d55d354beed)
Applications were many and varied
![](https://cdn.myportfolio.com/790726e061acc84a0caf5f5e1832f588/af1407b17f09cae25677cef2_rw_600.jpg?h=dc99b86023f8d9c68ceb2e272f0b910b)
President and Mrs Carter arriving in Haiti on a Delta-painted jet
![](https://cdn.myportfolio.com/790726e061acc84a0caf5f5e1832f588/80bb5232292f229e69dbfcd3_rw_600.jpg?h=b6767dcd115fac14baf5496eebdb3a62)