NOTE: Logo design created while an employee of Habitat for Humanity, not by Words by Design
Habitat for Humanity global logo redesign
In 2004, Habitat for Humanity's executives approached the in-house design department I managed, asking us to create a refreshed global logo and identity system for our more than 3,000 locations in nearly 70 countries. Art directing the project and coordinating the efforts of five design teams, we developed a comprehensive, location-specific redesigned logo along with a robust identity system, refreshed set of collateral and online logo repository. This logo is now in use worldwide, and has served to educate our organization in the importance of branding and the role of a consistent identity for nonprofit organizations.