NOTE: Logo design created while an employee of Habitat for Humanity, not by Words by Design

Our final refreshed logo design, bringing in the elements of housing, partnership and a subtle reference to the Christian roots of the organization

Our task was to unify nearly 3,000 local affiliate identities into one consistent brand

Our research examined public perception, queried local affiliates, dellved into color theory and cultural considerations

The resulting system allowed for signature lines, thus differentiating local affiliates while maintaining a global brand

Our brand manual was designed to be easily used and understood by designer and lay person alike

We developed guidelines for special events and translations, ensuring consistency in all

Applications were many and varied

President and Mrs Carter arriving in Haiti on a Delta-painted jet
