Our final refreshed logo design, bringing in the elements of housing, partnership and a subtle reference to the Christian roots of the organization
Our task was to unify nearly 3,000 local affiliate identities into one consistent brand
Our research examined public perception, queried local affiliates, dellved into color theory and cultural considerations
The resulting system allowed for signature lines, thus differentiating local affiliates while maintaining a global brand
Our brand manual was designed to be easily used and understood by designer and lay person alike
We developed guidelines for special events and translations, ensuring consistency in all
Applications were many and varied
President and Mrs Carter arriving in Haiti on a Delta-painted jet
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